White Hat SEO – If you do SEO this way, you’ll focus on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules. – Neil Patel

“Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings, rather than improve them.
Keyword stuffing is an absolute no-go these days.” – Neil Patel

“Black Hat SEO – Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future.You might make a few grand this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.” – Neil Patel