“Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch

“Getting service right is more than just a nice to do; it’s a must do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty.” – Jim Bush

“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy Williams

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc

“Always do more than is required of you.” – George Patton

“Good customer service costs less than bad customer service.” – Sally Gronow

“Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.” – Kevin Stirtz

“Unless you have 100% customer satisfaction, you must improve.” – Horst Schulz

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” – Shep Hyken

“What gets measured, gets done. And what gets recognized gets done again, and even better.” – Robert Crawford